"We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product."
- Tim Cook
"Everything is going to be connected to cloud and data. All of this will be mediated by software."
- Satya Nadella
"Computers themselves, and software yet to be developed, will revolutionize the way we learn."
- Steve Jobs
"If we want users to like our software, we should design it to behave like a likeable person"
- Alan Cooper
"Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs."
- Bill Gates